June’s Journey: 6th Anniversary Campaign

Role: Director & Visual Art Supervisor

I directed a reality-style murder mystery web series to celebrate June’s Journey’s monumental success. We invited JJ players to a mansion in Yorkshire, England to play the role of honourary detectives and solve a mystery. The acting was 100% improvised, which posed a unique challenge for the actors who did not know what to expect from the players. I spent a lot of time during pre-production planning and ensuring the story cut across on screen. I was also responsible for the Visual Asset production and supervised multiple agencies, studios, and freelance artists who worked on the project. The campaign received multiple industry awards for community engagement and Best Marketing Team.